MILESTONE ARCHIVES
AR experience for Ally, Milestone Media, and DC Comics.
Super heroes are at the center of pop culture, but only 2% of super heroes and less than 6% of comic book creators are Black. So Ally teamed up with Milestone Media and DC Comics to boost the visibility of diverse characters. And turned to R/GA to introduce them to new audiences in a disruptive way.
We created MILESTONEARCHIVES, an augmented reality gallery that showcases Milestone’s iconic Black super heroes. Filled with 4 levels of content, each dedicated to a specific superhero, the experience engaged new and returning fans with interactive comics, mini games, easter eggs and a custom selfie lens.
Agency: R/GA NY
Role: Creative Director
