Brooklyn Film Festival "3000 miles from Hollywood"

Will the Brooklyn Film Festival ever go Hollywood? Fuggedaboutit!

Four short, simple animations by TBWA\Chiat\Day deliver the message that the New York borough and its festival of independent films, which runs from May 29 through June 7, are "3,000 miles from Hollywood"—in mindset as well as distance.

The cartoon vignettes run between 15 and 25 seconds, comically contrasting celluloid styles from each location. For example, on the soundstages of Los Angeles, intricately choreographed fight scenes are performed by highly skilled stunt professionals suspended like marionettes on wires. In Brooklyn, you just get a knuckle sandwich. Similarly, we learn that Left Coast love triangles are overplayed soap operas, while in Brooklyn, everybody gets a piece of the action.

-ADWEEK


Agency:  TBWA\Chiat\Day, New York    
Creative Team: Matt Ian, Deniz Marlali, Steve Skibba, Seokmin Hong& Sarah Romanoff

Press

AdWeek  "Brooklyn Film Festival's New Ads Couldn't Be More Scornful of Hollywood. TBWA Animations Keep It Real" 
Bloomberg "Brooklyn Film Festival Positions Itself Against Hollywood in 2015 Ad Campaign" 
The Inspiration Room "BFF 3000 Miles from Hollywood"
Lighthouse Insights "7 Global Digital Marketing Campaigns That You Should Read About"
PR Newswire "Brooklyn Film Festival Positions Itself Against Hollywood"
Campaign India "Weekend Fun: Brooklyn Film Festival Positions Itself Against Hollywood"