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Brooklyn Film Festival Film Codes

It is a piece of work combining technology, print and digital. We developed ‘film code’ visuals by creating a software compressing thousands of frames (scenes) of each award-winning film from Brooklyn Film Festival. So each film had its own unique code. On scanning the image with WIMO app, the image made out of compressed scenes effectively expands to play the full trailer for that unique film, before landing on the Brooklyn Film Festival website.

BFF featured 100 different films and the festival's 2013 trailer as a film code, each created by compressing each individual entire film.