Nissan's global "What If to What is" campaign focused on mostly airports in 40 nations and social for three years. The simple yet challenging out-of-home work imagines the future of technology : “What if your car could clean the air?” “What if your car could charge your house?” “What if a car could make life better?”

To kick it all off, we launched the Nissan GT-R as their flagship model with Usain Bolt as our official Global Partner (Nissans Ambassador of Excitement).

Agency: TBWA Worldwide, Nissan United NY
Role: Sr. Global Art Director

We launched Nissan’s first electric vehicle, the Nissan LEAF, across more than 30 countries worldwide. To bring excitement to the campaign for a global audience, we created a global image library and social content in collaboration with photographer Platon, featuring drivers as the heroes of the campaign. We also brought Nissan Electric to life with an out-of-home installation at JFK Airport—an electrified billboard that powered the people.