Nissan x NBA

Midnight Lights Launch

Nissan launched a special trim package, the Midnight Lights Series, bringing a more premium, dark, and sporty feel to various models in collaboration with the NBA.

During NBA Week, we created an unforgettable experience where street players faced off under the glow of the Midnight Lights Series, battling into the dead of night.

In Los Angeles, we invited basketball players to a street court for a high-stakes game, daring them to dunk in the darkness, illuminated only by the sleek, powerful glow of Nissan's Midnight Lights.

Their response?
"I can dunk in my sleep."

We produced over 30 pieces of content for social media, including a 30-second online film, rich media banners, and social media interactions through Nissan USA and NBA.com.

AGENCY: TBWA Chiat Day
Role: Creative Director/Art