Samsung Galaxy S22

#QueenOnDemand: Tiktok’s ever first “choose your own adventure” a shoppable experience.

To demonstrate S22 Ultra’s all-new night mode camera and the power of Verizon 5G Ultra Wideband, we created TikTok’s first shoppable “choose-your-own-adventure” experience allowing viewers to guide The Queen’s epic nighttime journey through Los Angeles in real time. Across two live episodes (Santa Monica and Koreatown ) the audience decided where The Queen would go next, what she would wear, and which vehicle she would take, all in real time on TikTok. To amplify the experience, we brought in well-known gamers and influencers to hype the night.

We also created social media stickers to double the fun and allow participating audiences to pre-order the S22 during the live episodes.

Agency: R/GA NY
Role: Creative Director