Winter

When you’re on the ice, performance is defined by three elements: the driver, the car, and the tire. With Michelin Pilot winter tires, you don’t just drive the car, you truly feel it, on a more personal, more precise level.
Every grip, every turn, and every mile becomes a sensory connection between machine and human.

Agency: TBWA/Chiat/Day
Director: Anders Hallberg
My Role: CD/Art

Stills from the shoot