Ubisoft

Assassin’s Creed Black Flag Resynced Launch

#BoardTheFeed is a global social media takeover concepted by FanTheory, Inc. in partnership with Ubisoft and a host of partners to build hype for the launch of Assassin's Creed Black Flag Resynced–a remake of one of the most iconic games in the series that puts the player in command of the infamous pirate Edward Kenway and his pirate ship The Jackdaw.

To launch the game, we asked ourselves: What would Edward Kenway and his crew do?
They'd take what's theirs by right of plunder.

So we set out to board and claim as many brand and social accounts across the internet as we could, spreading chaos,
and running the Jackdaw flag back up the pole for culture to see.

Partners included; McDonald’s, Visa, Redbull, Dominos, Philips TV, and many other Ubisoft IP brands and Epic Games Store.

#BoardTheFeed