Ubisoft

Assassin’s Creed Black Flag Resynced — Global Game Launch

#BoardTheFeed is a global social takeover that brought internet piracy to life for the launch of Assassin’s Creed Black Flag Resynced. It unleashed chaos across the internet to mark the return of the iconic pirate adventure starring Edward Kenway and his legendary ship, the Jackdaw.

The idea was simple: What would Edward Kenway do with access to the internet? He’d take it by right of plunder.

So we boarded social feeds across the internet, raising the Black Flag across accounts from McDonald’s, Visa, Red Bull, Domino’s, Philips TV, Ubisoft IPs, the Epic Games Store, and more, turning the internet into Jackdaw territory.

#BoardTheFeed